SHOP IVEY'S MUST-HAVES BEFORE THEY SELL-OUT AGAIN
SHOP IVEY'S MUST-HAVES BEFORE THEY SELL-OUT AGAIN
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Natural Laundry Detergent Refill (concentrate)

by Puracy
$39

Enzyme-powered natural laundry detergent. Addresses stubborn stains and odors. Delicate for those with eczema and other conditions.

  • 99.4% natural formula.
  • Developed by doctors for people with sensitive skin and allergies.
  • Market-leading 10x concentration reduces waste by over 80%.
  • 64 loads per 16-ounce bottle.
  • The pump eliminates measuring and spilling.
  • 4 plant-based enzymes safely remove stains and odors, leaving clothes naturally soft and fresh.
  • Zinc Ricinoleate adds an extra element of odor elimination.
  • NO sulfates (e.g. SLS, SLES, SCS), perfumes, artificial fragrances, petrochemicals, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners.
  •  Certified Cruelty-Free.
  • Safe for greywater and septic systems.

Naturally derived, hypoallergenic, vegan, gluten-free, and biodegradable. The original hand-drawn artwork on this bottle helps support local artists.

Puracy Laundry Detergent is 10X concentrated, making it the most concentrated laundry detergent on the market.

48oz

  • Doctor-formulated liquid laundry detergent. Ten times richer formula, the highest on the market. Better than powder soap.
  • Market-leading 10x concentration reduces waste by over 80%
  • 64 loads per 16-ounce bottle
  • Clears stains and odors, leaving your fabrics soft, clean, and fresh. 
  • Crafted for families with delicate conditions like eczema and sensitivities to allergens. 
  • Cruelty free. Vegan. Eco friendly. Hypoallergenic. Gluten free.
  • Suitable for greywater and septic tank systems.
  • SLS free. Dioxane free. Purer than disinfectants.
  • No paraben, phosphate, phthalate, artificial fragrances, allergen, and dyes.

C10-C16 Alcohol ethoxylate (Cleanser),Purified water (Aqua, eau),Decyl glucoside (Vegetable-based cleanser),Lauryl/myristyl glucoside (Coconut-based cleanser),Vegetable glycerin (Skin softener),Enzymes (Protease, Amylase, Lipase, Mannanase),Cocamidopropyl betaine (Coconut-based cleanser),Propanediol (Preservative),Sodium gluconate (Softener),Sodium borate (Natural mineral cleanser),Lauramine oxide (Coconut-based cleanser),Coco-glucoside (Coconut-based cleanser),Glyceryl oleate (Skin softener),Sodium citrate (Water softener),Benzisothiazolinone (Biodegradable preservative),Carboxy inulin (Softener),Citric acid (pH neutralizer),Zinc ricinoleate (Natural mineral-based odor removal agent),Calcium chloride (Natural mineral stabilizer)

Small loads (HE washing machine): 1 pump

Large loads (HE washing machine), Small loads (Standard): 2 pumps

Regular to large loads (Standard washing machine): 4 pumps

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