NEW YEAR, NEW YOU- SHOP IVEY'S MUST HAVES FOR 2025 NOW
NEW YEAR, NEW YOU- SHOP IVEY'S MUST HAVES FOR 2025 NOW
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Natural Laundry Detergent (Concentrate) - Living with Ivey

Natural Laundry Detergent (Concentrate)

by Puracy
$25

The easiest laundry detergent you’ve ever used. 2 pumps for most loads. Optimized for those with skin sensitivities and allergies. Plant enzymes eliminate stains, odors, and build-up without dulling colors.

  • 99.4% natural formula
  • Developed by doctors for people with sensitive skin and allergies
  • Market-leading 10x concentration reduces waste by over 80%
  • 64 loads per 16-ounce bottle
  • Pump eliminates measuring and spilling
  • 4 plant-based enzymes safely remove stains and odors, leaving clothes naturally soft and fresh
  • Zinc Ricinoleate adds an extra element of odor elimination
  • NO sulfates (e.g. SLS, SLES, SCS), perfumes, artificial fragrances, petrochemicals, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners
  • Certified Cruelty-Free
  • Safe for greywater and septic systems
  • Naturally derived, hypoallergenic, vegan, gluten-free, and biodegradable

 

Laundry Detergent is 10X concentrated, making it the most concentrated laundry detergent on the market. Using carefully chosen plant-based enzymes and cleansers, this high-efficiency formula requires just ¼ ounce per load (which helps to reduce waste by more than 80%).

Developed by doctors for those with sensitive skin, head-to-head tests have proven that our proprietary blend cleans just as well as – if not better than – synthetic competitor brands. This biodegradable formula dislodges stains, eliminates odors, removes residue, and leaves laundry naturally soft and fresh.

C10-C16 Alcohol ethoxylate (Plant-based cleanser),Purified water (Aqua, eau),Decyl glucoside (Vegetable-based cleanser),Lauryl/myristyl glucoside (Coconut-based cleanser),Vegetable glycerin (Plant-based skin softener),Protease (Plant-based enzyme),Cocamidopropyl betaine (Coconut-based cleanser),Propanediol (Plant-based preservative),Amylase (Plant-based enzyme),Sodium gluconate (Plant-based softener),Sodium borate (Natural mineral cleanser),Lauramine oxide (Coconut-based cleanser),Lipase (Plant-based enzyme),Coco-glucoside (Coconut-based cleanser),Glyceryl oleate (Plant-based skin softener),Sodium citrate (Plant-based water softener),Benzisothiazolinone (Biodegradable preservative),Carboxy inulin (Plant-based softener),Mannanase (Plant-based enzyme),Citric acid (Plant-based pH neutralizer),Zinc ricinoleate (Natural mineral-based odor removal agent),Calcium chloride (Natural mineral stabilizer)

Use 1 pump for small loads in HE washers

Use 2 pumps for regular/large Loads in HE washers and small loads in standard washers

Use 4 pumps for regular/large Loads in standard washers

For tough stains, apply detergent directly to the stain, rub in with a laundry brush, and wash normally

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