Puracy Natural Laundry Detergent (concentrate)

The easiest laundry detergent you’ve ever used. 2 pumps for most loads. Optimized for those with skin sensitivities and allergies. Plant enzymes eliminate stains, odors, and build-up without dulling colors.

• 99.4% natural formula
• Developed by doctors for people with sensitive skin and allergies
• Market-leading 10x concentration reduces waste by over 80%
• 64 loads per 16-ounce bottle
• Pump eliminates measuring and spilling
• 4 plant-based enzymes safely remove stains and odors, leaving clothes naturally soft and fresh
• Zinc Ricinoleate adds an extra element of odor elimination
• NO sulfates (e.g. SLS, SLES, SCS), perfumes, artificial fragrances, petrochemicals, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners
• Certified Cruelty-Free
• Safe for greywater and septic systems
• Naturally derived, hypoallergenic, vegan, gluten-free, and biodegradable

Laundry Detergent is 10X concentrated, making it the most concentrated laundry detergent on the market. Using carefully chosen plant-based enzymes and cleansers, this high-efficiency formula requires just ¼ ounce per load (which helps to reduce waste by more than 80%).

Developed by doctors for those with sensitive skin, head-to-head tests have proven that our proprietary blend cleans just as well as – if not better than – synthetic competitor brands. This biodegradable formula dislodges stains, eliminates odors, removes residue, and leaves laundry naturally soft and fresh.

Use 1 pump for small loads in HE washers
Use 2 pumps for regular/large Loads in HE washers and small loads in standard washers
Use 4 pumps for regular/large Loads in standard washers
For tough stains, apply detergent directly to the stain, rub in with a laundry brush, and wash normally